Every leader needs a lighthouse

Welcome to the Lighthouse Purpose. A coaching-led tool to give leaders more confidence and clarity.

It helps you become clear about the purpose and values you want to beam into the world. It provides you with a strong touchstone for bringing teams together. It’s illuminating. It cuts through the darkness. It helps steer the whole organisation.

And it helps you navigate the sometimes stormy seas of being a leader.

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“The mere concept of a lighthouse made me think in a quite different way”

Any leader successfully completing their Lighthouse Purpose will have a stronger sense of direction and sharper clarity

Through a creative process of exploration, your Lighthouse Purpose coach will help you arrive at clear, focused statements;

this is the future me
this is the unique combination of values I will bring to my role
this is how I will create impact for the organisation
this is how you will experience me
this is how I will lead

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Lighthouse = greater focus and clearer impact

The Lighthouse Purpose model is clear and simple

You will be encouraged to explore these four key elements with one of our highly experienced business coaches, who will guide you through the process.

Values

What matters most to you? How does that match up with the way people perceive you now?

Behaviours

What will you commit to always doing? And not doing?

Overall purpose

What kind of leader do you want to be? What impact do you want to make?

Elevator pitch

And finally…how will you express it? Your coach will help you articulate how to broadcast your position.

Defining your Lighthouse Purpose has four stages

Through stimulating coaching conversations, designed to deepen self-awareness and encourage reflection, you will develop a sense of where you need to grow personally, and professionally.

Where are you now?

What is working well and what needs to be different?

Lighthouse sessions

A deep dive into values, beliefs and strengths to determine the kind of leader you want to be.

Testing the waters

Being able to articulate your Lighthouse in a natural and confident way.

Putting it into practice

Coaching around the ‘stretch’ aspect of your Lighthouse in response to how it’s being received in the real world.

Our experience

CLIENTS

The Lighthouse Purpose model can help a wide range of clients

LEADERS who need to harness their strengths and focus around a specific or new organisational challenge.

HIGH POTENTIALS just starting to think about their leadership style, who want to develop a clear direction of travel.

FOUNDERS who need to define and communicate a new style of leadership.

FUNCTIONAL SPECIALISTS who need to make a clear break from how they’ve been perceived to date.

COACHES who need to clarify their coaching identity to their client base.

NEWLY APPOINTED PARTNERS who need clarity around their intentions within the organisation and their contribution to its success.

NEWLY FORMED OR RE-FORMING TEAMS looking to build consensus around direction and behaviours.

BOARDS under new leadership who want to clarify a collective approach to best impact the business.

What our clients say

“The Lighthouse is particularly important in times of stress and change where you need to hold yourself accountable to previous promises you have made to yourself to achieve the outcomes that you want.”

“The Lighthouse helped me focus on who I am, forcing me to reflect on how I am perceived. I used the approach to craft a straightforward narrative that focused my attention on the area that was hindering my strengths.”

“The mere concept of a lighthouse made me think in a quite different way to past versions of determining ‘my purpose’, which I now see as more superficial.”

“The whittling down through analysing the values and behaviours was truly challenging, but because it was challenging I am more invested in the outcome.”

“Completing the Lighthouse program gave me clarity and confidence in my professional mission, allowing me to articulate it effectively.”

“The Lighthouse is a deep, probing experience which culminates in a simple, clear outcome. I use it every day now and feel I have a better focus for my efforts.”

“You are taken through a wonderful journey of discovery. Then everything is grounded in a way that is hugely practical. The clarity and confidence you walk out with is so energising; hands down one of the best things I have done for myself.”

ABOUT

Eleanor McBrien

Having spent over 20 years working in media and entertainment, I ran my own brand and marketing & consultancy, before retraining as a coach and joining executive coaching partnership The Alliance.

Throughout my career I have been drawn to helping people and businesses work out how they want to be seen, creating the right kind of impact, and being really confident in expressing this to the world. It’s surprising how hard it is for smart leaders to be able to really understand and express their values, their purpose; why they should be listened to or followed.

In 2016 I developed the Lighthouse model, drawing upon the dual worlds of brand strategy and coaching, to help clients find an elegant and accessible way to convey how they wanted to be understood and seen by those around them. I have seen it build confidence and support ambition in brilliant people at all levels.

I’m passionate about helping people sharpen up their thinking and define their purpose in a simple practical way.

Greater focus = clearer impact.

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The Lighthouse shines out all around

Practical, actionable and with proven effectiveness, here’s what the Lighthouse does:

provides clarity and focus
leads to better decision making
boosts confidence
enhances motivation
creates impact

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The Lighthouse Purpose model can help a wide range of clients. If you think you might be one of them, get in touch.